During 1966, Bud Bushnell founded Genie Industries. At that time, he bought the manufacturing rights to a material lift that operated on compressed air. The name Genie originated from the "magic in the bottle" that was utilized to raise and lower the hoist. This device really impressed lots of customers and hence, the name was established.
Genie has moved into numerous new markets, since the need for lifts and work platforms grew. Over time, when the requirements for new equipment to meet numerous applications grew, the company made itself recognized in many new markets. For instance, Genie went into making stick booms, telehandlers, light towers, man-lifts and articulated booms.
Because of the economic recession in the start of the 2000s, Genie decided to acquire a partner who held the same values. They partnered up with Terex Corporation. This company has a history acquiring machine manufacturers all around the world who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation in the workplace, it was decided to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was only decided after the initial few years following the sale. Therefore, all Genie equipment continue to be marketed under the Genie brand.
The company takes great pride in listening and taking advise from their clients. Genie has always been continually devoted to improving the quality and efficiency in addition to minimizing wastes. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work disciplines that have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machinery.
Genie's DC and Bi-Energy equipment are emission-free, quiet equipment capable of working in delicate work environments. Where the machine should be driven significant distances, such as within industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machine together with the power of a diesel-powered generator.
Telescopic booms offer more horizontal reach, as opposed to any of the different aerial platforms. These machines are great for limited access areas or small areas in all kinds of settings. The Genie Telescopic S booms have been designed to provide utmost productivity. These equipment provide supreme traction and the drive speed you require to be able to travel around the job area and work site.